Survey Says! – Creating Effective Surveys

A key to increased sales and profitability is the ability to reach out to current and potential customers to better understand how your organization can best meet and exceed their needs. In this workshop you will learn how surveys, focus groups, and other feedback tools can be used to help you increase customer satisfaction and loyalty.

  • Learn a simple and cost-effective 7-step survey process that can be used to improve all key business processes, from marketing research and product development to customer service.
  • Gain a better understanding of when to use personal interviews, telephone surveys, in-person focus groups, or web-based surveys.
  • Develop clear and concise survey questions that elicit accurate and candid responses from your customers.
  • Avoid the most common survey mistakes, including double-barreling, scope creep, and collecting the wrong information from the wrong people.
  • Free advice is not always the best advice. Identify when and how much you should compensate others to participate in the survey process.

To register or learn more call us at (518) 727-5563 or email us using the contact form at right.